Abd Ghafar N, Che Ghani NM, Adam M. A REVIEW OF THE ESSENCE OF CITY BRANDING IN ENHANCING IMAGE AND IDENTITY OF A CITY. PM [Internet]. 2022 Dec. 10 [cited 2024 Dec. 4];20(24). Available from: https://mail.planningmalaysia.org/index.php/pmj/article/view/1184