THE INFLUENCE OF SOCIO-CULTURAL AND ECONOMIC IMPACT ON TOURISM SUPPORT: A MEDIATING ROLE OF COMMUNITY VALUE
DOI:
https://doi.org/10.21837/pm.v21i25.1230Keywords:
Socio-cultural, Economic Impact, Tourism Support, Community ValueAbstract
This research aims to determine the influence of citizens’ socio-cultural and economic impact on tourism support. In addition, the study also measured the mediating effect of community value between socio-cultural, economic impact and tourism support. The theoretical foundation of social exchange theory was applied in the form of cost and benefit analysis to predictively test the socio-cultural, economic impact, community value and tourism support model. The nature of the study was quantitative and correlational research design. Residents of Gilgit Baltistan answered a total of 454 survey questionnaires. The association between community value, socio-cultural and economic impact constructs and the locals’ resident support for future tourism were examined using structural equation modelling (SEM) (AMOS Version-28). The findings show that socio-cultural, economic impact and community value have statistically significant and positive predictors for tourism support among residents. The suggestion was put forward to the policymakers that socio-cultural and economic implications improve community value, and all these factors could sustainably boost objective support for tourism.
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Copyright (c) 2023 Nazirullah -, Ahmad Puad Mat Som, Nur Shahirah Mior Shariffuddin, Wan Mohd Adzim Wan Mohd Zain, Amer Al Qassem
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