ISSUES, CHALLENGES AND STRATEGIES IN PROMOTING HIGH POTENTIAL TOURISM SPOTS AND PRODUCTS IN PERAK TENGAH

Authors

  • Muhammad Rijal Mohamad Program of Town and Regional Planning, Department of Built Environment and Technology, UNIVERSITI TEKNOLOGI MARA, PERAK BRANCH, SERI ISKANDAR CAMPUS
  • Norainah Abdul Rahman Program of Town and Regional Planning, Department of Built Environment and Technology, UNIVERSITI TEKNOLOGI MARA, PERAK BRANCH, SERI ISKANDAR CAMPUS
  • Kamariah Abdullah Program of Town and Regional Planning, Department of Built Environment and Technology, UNIVERSITI TEKNOLOGI MARA, PERAK BRANCH, SERI ISKANDAR CAMPUS
  • Arina Rahmat Program of Town and Regional Planning, Department of Built Environment and Technology, UNIVERSITI TEKNOLOGI MARA, PERAK BRANCH, SERI ISKANDAR CAMPUS
  • Aizazi Lutfi Ahmad Program of Town and Regional Planning, Department of Built Environment and Technology, UNIVERSITI TEKNOLOGI MARA, PERAK BRANCH, SERI ISKANDAR CAMPUS
  • Mohd Ismail Isa Department of Urban and Regional Planning, School of Housing, Building and Planning, UNIVERSITI SAINS MALAYSIA, PULAU PINANG
  • Fatin Nabilah Omar Program of Town and Regional Planning, Department of Built Environment and Technology, UNIVERSITI TEKNOLOGI MARA, PERAK BRANCH, SERI ISKANDAR CAMPUS

DOI:

https://doi.org/10.21837/pm.v21i28.1351

Keywords:

Tourism Products, Perak Tengah, Malaysia

Abstract

The promotion of tourism sector is vital to ensure all existing and new potential areas can be explored successfully. This paper highlights the issues, and challenges in promoting the tourism sector in Perak Tengah. The promotional activities should be organized by all stakeholders which are inclusive of all relevant agencies and local operators. This study applied a qualitative approach through interviews conducted with all relevant agencies to examine the real issues of tourism sector and the development of future enhancements efforts in encouraging and stimulating the tourism sector in Perak Tengah.

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References

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Published

2023-08-31

How to Cite

Mohamad, M. R., Abdul Rahman, N., Abdullah, K., Rahmat, A., Ahmad, A. L., Isa, M. I., & Omar, F. N. (2023). ISSUES, CHALLENGES AND STRATEGIES IN PROMOTING HIGH POTENTIAL TOURISM SPOTS AND PRODUCTS IN PERAK TENGAH. PLANNING MALAYSIA, 21(28). https://doi.org/10.21837/pm.v21i28.1351

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