STAKEHOLDER ANALYSIS OF THE PERCEIVED BENEFITS OF A NONPROFIT FESTIVAL IN BINH DUONG PROVINCE, VIETNAM
DOI:
https://doi.org/10.21837/pm.v22i34.1583Keywords:
stakeholder analysis, non-profit event, religious festival, perceived benefits and VietnamAbstract
Festival stakeholders have different power levels in relation to an event, and this depends on their investment or importance to the event’s success. Governments or associations commonly organise non-profit festivals to celebrate a particular event or achieve a specific goal with less profit-making priority. As a long-established festival in Asia, the Tianhou Festival in Vietnam benefits the tourism sector and the local community. This festival is bound to the religious beliefs of local people originating from Hong Kong, Taiwan and mainland China, who immigrated to Vietnam and are now living in Binh Duong Province (BDP), Vietnam. Over the years, the festival’s success has intensified the socioeconomic development of Binh Duong Province. Undeniably, the festival quality can be enhanced with substantial and solicitous collaboration amongst stakeholders. Despite the contributions of such events, thus far, only a few studies have focused on the perceived benefits of non-profit-oriented events. To address this gap, the current study used the qualitative method by using semi structured interviews with key stakeholders to collect data, which were then transcribed by thematic analysis. The findings reveal that organising non-profit festivals may enhance interpersonal skills as well as bring about economic benefits, social incentives, and community cohesiveness. This research envisions the impacts of the Tianhou Festival on the stakeholders of this non-profit-oriented event. The findings of the study can provide guidelines to other key stakeholders in improving the same concept of event management in the future.
Downloads
References
Andersson, T D, & D Getz, D. (2009). Festival ownership. Differences between public, nonprofit and private festivals in Sweden. Scandinavian Journal of Hospitality and Tourism, 9(2–3), 249–265. https://doi.org/10.1080/15022250903217035 DOI: https://doi.org/10.1080/15022250903217035
Andersson, Tommy D, & Getz, D. (2008). Stakeholder management strategies of festivals. Journal of Convention & Event Tourism, 9(3), 199–220. DOI: https://doi.org/10.1080/15470140802323801
Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. https://doi.org/10.1191/1478088706qp063oa DOI: https://doi.org/10.1191/1478088706qp063oa
Choi, C. (2019). Beyond hegemony and sisterhood: transnational Tianhou-Mazu cult in East Asia. Asian Education and Development Studies. DOI: https://doi.org/10.1108/AEDS-01-2018-0014
Cudny, W. (2013). Festival tourism–the concept, key functions and dysfunctions in the context of tourism geography studies. Geographical Journal, 65(2), 105–118.
Dang, H. L. (2014). Tian Hou festival of Hoa people in the south of Vitenam (the case of Tian Hou palace—Thu Dau Mot, Binh Duong and Tian Hou temple—district 5, Ho Chi Minh city. Mother Goddess Worship in the South of Vitenam—Identity and Value.
Fitri Amir, A., Jamal, S. A., Shahril, R., & Puad Mat Som, A. (2024). From Perception to Support: the Role of Political Bureaucracy in rual tourism development in Lombok, Indonesia. In Planning Malaysia (Vol. 22). DOI: https://doi.org/10.21837/pm.v22i33.1561
Freeman, R. (1984). Edward: Strategic Management. In A Stakeholder Approach.
Getz, D. (2008). Event tourism: Definition, evolution, and research. Tourism Management, 29(3), 403–428. DOI: https://doi.org/10.1016/j.tourman.2007.07.017
Getz, Donald. (2010). The nature and scope of festival studies. International Journal of Event Management Research, 5(1), 1–47. DOI: https://doi.org/10.1108/17852951011029298
Giannoulakis, C. (2014). Sponsorship of non-profit sporting events: The case of the Well-Being Festival. Sport Marketing Quarterly, 23(4), 244.
Grimble, R., & Chan, M. K. (1995). Stakeholder analysis for natural resource management in developing countries: some practical guidelines for making management more participatory and effective. Wiley Online Library. DOI: https://doi.org/10.1111/j.1477-8947.1995.tb00599.x
Gursoy, D., Kim, K., & Uysal, M. (2004). Perceived impacts of festivals and special events by organizers: an extension and validation. Tourism Management, 25(2), 171–181. DOI: https://doi.org/10.1016/S0261-5177(03)00092-X
Hào, N. X. (2016). Phát triển sản phẩm du lịch đặc thù để xây dựng thương hiệu du lịch tỉnh Bình Dương. Tạp Chí Khoa Học Đại Học Văn Hiến.
Hede, A., Deery, M., Jago, L., Harris, R., & Allen, J. (2002). Events and place making: proceedings of international Event Research Conference. Australian Centre for Event Management.
Kim, B., Kim, S., & King, B. (2020). Religious tourism studies: evolution, progress, and future prospects. Tourism Recreation Research, 45(2), 185–203. DOI: https://doi.org/10.1080/02508281.2019.1664084
Marshall, C., & Rossman, G. B. (2014). Designing qualitative research.
Ng, P. S. K., & Rahman, S. (2021). Conceptualising Governance Approach on Stakeholders Participation and Collaboration in George Town Festival, Penang, Malaysia. IOP Conference Series: Earth and Environmental Science, 799(1). https://doi.org/10.1088/1755-1315/799/1/012016 DOI: https://doi.org/10.1088/1755-1315/799/1/012016
Pimid, M., Latip, N. A., Marzuki, A., Umzarulazijo Umar, M., & Krishnan, K. T. (2020). Stakeholder management of Conservation in lower Kinabatangan Sabah. In Planning Malaysia (Vol. 18). DOI: https://doi.org/10.21837/pm.v18i13.776
Schmeer, K. (1999). Stakeholder analysis guidelines. Policy Toolkit for Strengthening Health Sector Reform, 1.
UNWTO. (2014). Tourism Highlights.
Zhang, C. X., Fong, L. H. N., Li, S. N., & Ly, T. P. (2019). National identity and cultural festivals in postcolonial destinations. Tourism Management, 73(73), 94–104. https://doi.org/10.1016/j.tourman.2019.01.013 DOI: https://doi.org/10.1016/j.tourman.2019.01.013
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 Unported License.
Copyright & Creative Commons Licence
eISSN: 0128-0945 © Year. The Authors. Published for Malaysia Institute of Planners. This is an open-access article under the CC BY-NC-ND license.
The authors hold the copyright without restrictions and also retain publishing rights without restrictions.
