ETHICAL PERFORMANCE AND SUSTAINABLE PRACTICES IN MALAYSIAN REAL ESTATE AGENCY

Authors

  • Zarita Ahmad Baharum Pusat Pengajian Harta Tanah dan Ukur Bangunan, Kolej Alam Bina, UNIVERSITI TEKNOLOGI MARA
  • Ting Kien Hwa Faculty of Built Environment, TUNKU ABDUL RAHMAN UNIVERSITY OF MANAGEMENT & TECHNOLOGY
  • Sharuzaman Mohd Salleh TRANSASIA PROPERTY CONSULTANCY SDN BHD

DOI:

https://doi.org/10.21837/pm.v23i39.1936

Keywords:

Ethical Performance, Real Estate Agency Practices, Sustainable

Abstract

The Malaysian estate agency industry, which has been regulated since 1981, has been experiencing long-term problems of breaching ethics, conflicts of interest, and a lack of transparency. The purpose of this paper is to enhance the level of ethical conduct and improve general performance in the Malaysian estate agency industry. The mixed-methods approach (surveys and comparative studies) is used in the paper. The results reveal the necessity to implement sustainable methods and offer changes in regulatory systems to promote the development and professionalism of the industry. Although the structure of the estate agency in Malaysia is similar to that of the developed countries, there is a potential for improvement that can be realized to ensure that it becomes sustainable. The article highlights the need to change the regulatory systems to match the modern business dynamics and industry needs to ensure that Malaysia keeps progressing and that the profession of the estate agency is developed.

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Published

2025-12-28

How to Cite

Ahmad Baharum, Z., Hwa, T. K., & Mohd Salleh, S. (2025). ETHICAL PERFORMANCE AND SUSTAINABLE PRACTICES IN MALAYSIAN REAL ESTATE AGENCY. PLANNING MALAYSIA, 23(39). https://doi.org/10.21837/pm.v23i39.1936