THE ROLE OF FABRIC BANNERS FOR COMMUNITY ENGAGEMENT IN DIGITAL ERA

Authors

  • Rosilawati Zainol Department of Urban and Regional Planning, Faculty of Built Environment UNIVERSITY OF MALAYA
  • Goh Hong Ching Faculty of Built Environment UNIVERSITI MALAYA
  • Ibrahim Mohd @ Ahmad Faculty of Built Environment UNIVERSITI MALAYA
  • Ahmad Nikmatul Adha Nordin Faculty of Built Environment UNIVERSITI MALAYA
  • Siti Maisara Baharom Faculty of Arts and Social Sciences UNIVERSITI MALAYA
  • Tengku Adeline Adura Tengku Hamzah Faculty of Arts and Social Sciences UNIVERSITI MALAYA

DOI:

https://doi.org/10.21837/pm.v13i5.137

Keywords:

community engagement, public participation, communication medium, media richness theory, urban way of life

Abstract

This paper presents the role of fabric banners as a communication medium for community engagement, which would be the relevant communication medium for public participation in the development plan process. Discussions are based on findings from a study conducted in Subang Jaya-USJ, Selangor where the main objective was to evaluate the relevance of fabric banners as a communication medium in eliciting public participation in community engagements. The study was within a theoretical framework that links community engagement, urban way of life and the Media Richness Theory. Primary data were collected through self-administered survey under the purposive sampling method and in-depth interviews involving 100 local residents of Subang Jaya-USJ. Findings demonstrated that fabric banners are still relevant and functioning as an effective communication medium in community engagement, particularly in Subang Jaya-USJ. Thus, this type of communication medium should be seriously considered in town planning public participation process.

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Published

2015-11-30

How to Cite

Zainol, R., Hong Ching, G., Mohd @ Ahmad, I., Nordin, A. N. A., Baharom, S. M., & Tengku Hamzah, T. A. A. (2015). THE ROLE OF FABRIC BANNERS FOR COMMUNITY ENGAGEMENT IN DIGITAL ERA. PLANNING MALAYSIA, 13(5). https://doi.org/10.21837/pm.v13i5.137

Issue

Vol. 13 (2015): PLANNING MALAYSIA JOURNAL : Volume 13, 2015

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Article

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eISSN: 0128-0945 © Year. The Authors. Published for Malaysia Institute of Planners. This is an open-access article under the CC BY-NC-ND license.

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