THE INFLUENCE OF SOCIAL AND ECONOMIC INEQUALITIES ON SUPPORT FOR TOURISM IN DEVELOPING COMMUNITY: AN INTERVENING EFFECT OF TOURISM RESOURCES

Nazirullah -; Ahmad Puad Mat Som; Amer Al Qassem

doi:10.21837/pm.v21i25.1232

Authors

Nazirullah - Faculty of Applied Social Sciences, UNIVERSITI SULTAN ZAINAL ABIDIN, MALAYSIA
Ahmad Puad Mat Som Faculty of Applied Social Sciences, UNIVERSITI SULTAN ZAINAL ABIDIN, MALAYSIA
Amer Al Qassem School of Business, SKYLINE UNIVERSITY COLLEGE, UNITED ARAB EMIRATES

DOI:

https://doi.org/10.21837/pm.v21i25.1232

Keywords:

Social, Economic Inequality, Support for Tourism, Tourism Resources Planning

Abstract

The focus of the study is on social and economic inequalities that influence tourism resources and support for tourism. Social and economic influence has dramatically affected the modern tourism industry and the achievement of the sustainable development goal (SDG) agenda. The aim of the study was to explain social and economic inequalities and tourism resources’ influence on tourism support at the national level. The study applied a quantitative research method, and data were collected through a questionnaire from 470 respondents in Gilgit Baltistan, Pakistan. Data were analysed with the help of descriptive and inferential statistics using statistical package for social science (SPSS V-28) and analysis of a moment structures (AMOS V-28). The study found that social and economic inequalities have no direct association with tourism support, and indirectly tourism resources have a significant negative influence on support for tourism. The study concluded that a more reflective view is necessary for the tourism industry to fully comprehend the consequences of social and economic inequalities, tourism resources, and action to support tourism. A practical policy-wise effort would be needed to address all social and economic inequality national-wise issues related to tourism support.

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