RURAL DEVELOPMENT: MOTIVATIONAL FACTORS IMPACTING COMMUNITY SUPPORT FOR RURAL TOURISM

Authors

  • Marcela Pimid Institute for Tropical Biology and Conservation, UNIVERSITI MALAYSIA SABAH
  • Azizan Marzuki School of Housing, Building, and Planning, UNIVERSITI SAINS MALAYSIA
  • Joanna Scian Independent researcher, 10961 BURNT MILL ROAD, #1528, JACKSONVILLE, FLORIDA 32256, UNITED STATES
  • Kumara Thevan Krishnan Faculty of Agro Based Industry, UNIVERSITI MALAYSIA KELANTAN

DOI:

https://doi.org/10.21837/pm.v21i30.1410

Keywords:

Rural tourism, Mixed method research, Dual theories, Indigenous people, Kinabatangan, Sabah

Abstract

Rural tourism has emerged as a viable domestic tourism option and a means of raising the standard of living and enhancing the environment for rural residents. Successful rural tourism greatly depends on rural tourism products and the local communities residing in particular areas. This study examines factors that influence rural community support for developing tourism in remote areas. The theoretical concept is framed by integrating social exchange theory with social representation theory. It employs a case study approach by examining multiple stakeholder views located in remote Kinabatangan, Sabah. Using a mixed-method approach and four labels of data convergence, the findings reveal conflicting views among the stakeholders pertaining to Indigenous motivation and participation in rural tourism activities. The study highlights employing a comrade approach to encourage aboriginal participation in tourism ventures, not merely depending on monetary incentives and tourism awareness campaigns.

Downloads

Download data is not yet available.

References

Bengtsson, M. (2016). How to plan and perform a qualitative study using content analysis. NursingPlus Open 2, 8-14. https://doi.org/10.1016/j.npls.2016.01.001 DOI: https://doi.org/10.1016/j.npls.2016.01.001

Cheng, M., Houge Mackenzie, S., & Degarege, G. A. (2022). Airbnb impacts on host communities in a tourism destination: an exploratory study of stakeholder perspectives in Queenstown, New Zealand. Journal of Sustainable Tourism, 30(5), 1122-1140. https://doi.org/10.1080/09669582.2020.1802469 DOI: https://doi.org/10.1080/09669582.2020.1802469

Creswell, J. W. (2013). Steps in conducting a scholarly mixed methods study. DBER Speaker Series.

Department of Statistics, Malaysia. (2021). Household income estimates and incidence of poverty report, Malaysia, 2020. Department of Statistics, Malaysia. (2021). https://www.dosm.gov.my/v1/index.php?r=column/cthemeByCat&cat=493&bul_id=VTNHRkdiZkFzenBNd1Y1dmg2UUlrZz09&menu_id=amVoWU54UTl0a21NWmdhMjFMMWcyZz09

Estes, J. G., Othman, N., Ismail, S., Ancrenaz, M., Goossens, B., Ambu, L. N., & Palmiotto, P. A. (2012). Quantity and configuration of available elephant habitat and related conservation concerns in the Lower Kinabatangan floodplain of Sabah, Malaysia. PloS One, 7(10), e44601. https://doi.org/10.1371/journal.pone.0044601 DOI: https://doi.org/10.1371/journal.pone.0044601

Fletcher, C., Pforr, C., & Brueckner, M. (2016). Factors influencing Indigenous engagement in tourism development: an international perspective. Journal of Sustainable Tourism, 24(8-9), 1100-1120. https://doi.org/10.1080/09669582.2016.1173045 DOI: https://doi.org/10.1080/09669582.2016.1173045

Fennell, D., & Weaver, D. (2005). The ecotourism concept and tourism-conservation symbiosis. Journal of Sustainable Tourism, 13(4), 373-390. https://doi.org/10.1080/09669580508668563 DOI: https://doi.org/10.1080/09669580508668563

Fitzpatrick, K. R. (2016). Points of convergence in music education the use of data labels as a strategy for mixed methods integration. Journal of Mixed Methods Research, 10(3), 273-291. https://doi.org/10.1177%2F1558689814560264 DOI: https://doi.org/10.1177/1558689814560264

Gale, N. K., Heath, G., Cameron, E., Rashid, S., & Redwood, S. (2013). Using the framework method for the analysis of qualitative data in multi-disciplinary health research. BMC Medical Research Methodology, 13(1), 8. https://doi.org/10.1186/1471-2288-13-117 DOI: https://doi.org/10.1186/1471-2288-13-117

Gunter, U., & Ceddia, M. G. (2020). Can Indigenous and community-based ecotourism serve as a catalyst for land sparing in Latin America? Journal of Travel Research, 004728752094968. https://doi.org/10.1177%2F0047287520949687

Hadinejad, A., Moyle, B. D., Scott, N., Kralj, A., & Nunkoo, R. (2019). Residents’ attitudes to tourism: a review. Tourism Review, 74(2), 150-165. https://doi.org/10.1108/TR-01-2018-0003 DOI: https://doi.org/10.1108/TR-01-2018-0003

Hamid, Z. A., Johari, S., & Kunasekaran, P. (2020). Exploring Social Media's Influence on Sustainable Indigenous Tourism. International Journal of Psychosocial Rehabilitation, 24(2), 1084-1091. DOI: https://doi.org/10.37200/IJPR/V24I2/PR200411

Han, H., Kim, J., Jeong, C., & Cohen, G. L. (2017). Attainable and relevant moral exemplars are more effective than extraordinary exemplars in promoting voluntary service engagement. Frontiers in Psychology, 8, 283. https://doi.org/10.3389/fpsyg.2017.00283 DOI: https://doi.org/10.3389/fpsyg.2017.00283

Hussain, T., Chen, S., & Nurunnabi, M. (2018). The role of social media for sustainable development in mountain region tourism in Pakistan. International Journal of Sustainable Development & World Ecology, 26(3), 226-231. https://doi.org/10.1080/13504509.2018.1550823 DOI: https://doi.org/10.1080/13504509.2018.1550823

Isa, M. I., Abdul Rahman, N., Abdullah, K., Ahmad, A. L., Mohamad, M. R., Rahmat, A., & Omar, F. N. (2022). Development of rural tourism in Perak Tengah district based on local authority perspectives. Planning Malaysia, 20(23). DOI: https://doi.org/10.21837/pm.v20i23.1175

Jopp, D. S., Jung, S., Damarin, A. K., Mirpuri, S., & Spini, D. (2017). Who is your successful aging role model? Journals of Gerontology Series B: Psychological Sciences and Social Sciences, 72(2), 237-247. DOI: https://doi.org/10.1093/geronb/gbw138

Li, X., Hsu, C. H., & Lawton, L. J. (2015). Understanding residents’ perception changes toward a mega-event through a dual-theory lens. Journal of Travel Research, 54(3), 396-410. https://doi.org/10.1177/0047287513517422 DOI: https://doi.org/10.1177/0047287513517422

Jurowski, C., Uysal, M., & Williams, D. R. (1997). A theoretical analysis of host community resident reactions to tourism. Journal of Travel Research, 36(2), 3-11. https://doi.org/10.1177/004728759703600202 DOI: https://doi.org/10.1177/004728759703600202

Kunjuraman, V., & Hussin, R. (2020). Exploring potential ecotourism products in Sabah, Malaysia. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 7(3), 1-19.

Latip, N. A., Marzuki, A., Marcela, P., & Umar, M. U. (2015). Indigenous people, conservation and sustainable tourism at Lower Kinabatangan, Sabah: SWOT analysis. Australian Journal of Basic and Applied Sciences, 9(7), 331-334.

Latip, N. A., Rasoolimanesh, S. M., Jaafar, M., Marzuki, A., & Umar, M. U. (2018). Indigenous residents’ perceptions towards tourism development: a case of Sabah, Malaysia. Journal of Place Management and Development, 11(4), 391-410. https://doi.org/10.1108/JPMD-09-2017-0086 DOI: https://doi.org/10.1108/JPMD-09-2017-0086

Latip, N. A., Marzuki, A., and Pimid, M. (2019). Rural tourism in Malaysia. In J. Mastura, M. Azizan, & A. Shardy (Eds), Conservation and tourism development towards a sustainable rural community in Lower Kinabatangan Sabah (pp. 101-117). Universiti Sains Malaysia.

Liu, C., Dou, X., Li, J., & Cai, L. A. (2020). Analyzing government role in rural tourism development: An empirical investigation from China. Journal of Rural Studies, 79, 177-188. DOI: https://doi.org/10.1016/j.jrurstud.2020.08.046

Moscardo, G. (2011). Exploring social representations of tourism planning: issues for Governance. Journal of Sustainable Tourism, 19(4-5), 423-436.https://doi.org/10.1080/09669582.2011.558 625 DOI: https://doi.org/10.1080/09669582.2011.558625

Moscovici, S., & Marková, I. (1998). Presenting social representations: A conversation. Culture & Psychology, 4(3), 371-410. DOI: https://doi.org/10.1177/1354067X9800400305

Munar, A. M., & Jacobsen, J. K. S. (2014). Motivations for sharing tourism experiences through social media. Tourism Management, 43, 46-54. https://doi.org/10.1016/j.tourman.2014.01.012 DOI: https://doi.org/10.1016/j.tourman.2014.01.012

Nepal, S. K. (2002). Involving Indigenous peoples in protected area management: Comparative perspectives from Nepal, Thailand, and China. Environmental Management, 30(6), 0748-0763. htt ps://doi.org/10.1007/s00267-002-2710-y DOI: https://doi.org/10.1007/s00267-002-2710-y

Özel, Ç. H., & Kozak, N. (2017). An exploratory study of resident perceptions toward the tourism industry in Cappadocia: a social exchange theory approach. Asia Pacific Journal of Tourism Research, 22(3), 284-300. https://doi.org/10.1080/10941665.2016.1236826 DOI: https://doi.org/10.1080/10941665.2016.1236826

Pearce, Philip L., Moscardo, Gianna, and Ross, Glenn F. (1996). Tourism community relationships. Tourism social science series, Pergamon.

Pimid, M., Latip, N. A., Marzuki, A., Umar, M. U., & Krishnan, K. T. (2020). Stakeholder management of conservation in Lower Kinabatangan Sabah. Planning Malaysia, 18(13), 71-81. DOI: https://doi.org/10.21837/pm.v18i13.776

Ristić, D., Vukoičić, D., & Milinčić, M. (2019). Tourism and sustainable development of rural settlements in protected areas-Example NP Кopaonik (Serbia). Land use policy, 89, 104231. DOI: https://doi.org/10.1016/j.landusepol.2019.104231

Rosalina, P. D., Dupre, K., & Wang, Y. (2021). Rural tourism: A systematic literature review on definitions and challenges. Journal of Hospitality and Tourism Management, 47, 134-149. DOI: https://doi.org/10.1016/j.jhtm.2021.03.001

Strickland-Munro, J. and Moore, S. (2013). Indigenous involvement and benefits from tourism in protected areas: a study of Purnululu National Park and Warmun community, Australia. Journal of Sustainable Tourism, 21(1), 26-41. http://dx.doi.org/10.1080/09669582.2012.680466 DOI: https://doi.org/10.1080/09669582.2012.680466

Tabachnick, B., & Fidell, L. (2007). Multivariate analysis of variance and covariance. Using Multivariate Statistics 3: 402-407.

Thimm, T., & Karlaganis, C. (2020). A conceptual framework for Indigenous ecotourism projects–a case study in Wayanad, Kerala, India. Journal of Heritage Tourism, 15(3), 294-311. https://doi.org/10.1080/1743873X.2020.1746793 DOI: https://doi.org/10.1080/1743873X.2020.1746793

United Nation (2021). World social report 2021: Reconsidering rural development. https://www.un.org/development/desa/dspd/wp-content/uploads/sites/22/2021/05/OVERVIEW_WSR2021.pdf

Weaver, D. B., & Lawton, L. J. (2013). Resident perceptions of a contentious tourism event. Tourism Management, 37, 165-175. https://doi.org/10.1016/j.tourman.2013.01.017 DOI: https://doi.org/10.1016/j.tourman.2013.01.017

Wilson, S., Fesenmaier, D. R., Fesenmaier, J., & Van Es, J. C. (2001). Factors for success in rural tourism development. Journal of Travel research, 40(2), 132-138. DOI: https://doi.org/10.1177/004728750104000203

Downloads

Published

2023-11-05

How to Cite

Pimid, M., Marzuki, A., Scian, J., & Krishnan, K. T. (2023). RURAL DEVELOPMENT: MOTIVATIONAL FACTORS IMPACTING COMMUNITY SUPPORT FOR RURAL TOURISM. PLANNING MALAYSIA, 21(30). https://doi.org/10.21837/pm.v21i30.1410

Most read articles by the same author(s)

<< < 1 2