THE ROLE OF FABRIC BANNERS FOR COMMUNITY ENGAGEMENT IN DIGITAL ERA
DOI:
https://doi.org/10.21837/pm.v13i5.137Keywords:
community engagement, public participation, communication medium, media richness theory, urban way of lifeAbstract
This paper presents the role of fabric banners as a communication medium for community engagement, which would be the relevant communication medium for public participation in the development plan process. Discussions are based on findings from a study conducted in Subang Jaya-USJ, Selangor where the main objective was to evaluate the relevance of fabric banners as a communication medium in eliciting public participation in community engagements. The study was within a theoretical framework that links community engagement, urban way of life and the Media Richness Theory. Primary data were collected through self-administered survey under the purposive sampling method and in-depth interviews involving 100 local residents of Subang Jaya-USJ. Findings demonstrated that fabric banners are still relevant and functioning as an effective communication medium in community engagement, particularly in Subang Jaya-USJ. Thus, this type of communication medium should be seriously considered in town planning public participation process.Downloads
References
Blau, I., & Caspi, A. (2008). Do media richness and visual anonymity influence learning? A comparative study using skype TM . In Y. Eshet - Alkalai, A. Caspi, & N. Geri (Eds.), Chais Conference on Instructional Technologies Research 2008 , Raanana, 2008: The Open University of Israel.
Boase, J., Horrigan, J. B., Wellman, B., & Rainie, L. (2006). The strength of internet ties . Pew Internet & American Life Project. Washington, D.C.
Chan, S. - L., & Huang, S. - L. (2004). A systems approach for the development of a sustainable community - the application of the sensitivity model (SM). Journal of Environmental Management , 72(3), 133 - 147, doi:10.1016/j.jenvman.2004.04.003.
Chretien, K. C. (2013). Social media and community engagement in trials using exception from informed consent. Circulation , 128(3), 206 - 208.
Daft, R. L., & Lengel, R. H. (1986). Organizat ional information requirements, media richness and structural design. Management Science , 32(5), 554 - 571.
Daft, R. L., Lengel, R. H., & Trevino, L. K. (1987). Message equivocality, media selection and manager preformance: implications for information systems. MIS Quarterly , 11(3), 355 - 366.
Dennis, A. R., & Kinney, S. T. (1998). Testing media richness theory in the new media: the effects o f cues, feedback, and task equivocality. Information Systems Research , 9(3), 256 - 274.
Dennis, A. R., Kinney, S. T., & Hung, Y. - T. C. (1999). Gender differences in the effects of media richness. Small Group Research , 30(4), 405 - 437.
Department of Statistics (2000). Population distribution by local authority areas and mukims . Putrajaya: Malaysian Department of Statistics.
Dola, K., & Mijan, D. (2006). Public participation in planning for sustainable development: operational questions and issues. International Journal on Sustainable Tropical Design Research & Practice , 1(1), 1 - 8.
El - Shinnaway, M. M., & Markus, M. L. (1992). Media richness theory and new electronic communication media: a study of voice mail and electronic mail. In 13th International Conference o n Information Systems , University of Minnesota Minneapolis, MN, 1992: ACM Digital Library.
El - Shinnawy, M., & Markus, M. L. (1997). The poverty of media richness theory: explaining people's choice of electronic mail vs. voice mail. International Journal of Human - Computer Studies , 46, 443 - 467.
Evans - Cowley, J. S., & Griffin, G. (2012). Microparticipation with social media for community engagement in transportation planning. Transportation Research Record (2307), 90 - 98
Gold, H. (2002). Urban life and societ y . New Jersey: Prentice Hall.
Gottlieb, H. (2006). Introduction to community engagement . Community - Engagement/Marketing. Retrieved from http://www.help4nonprofits.com/ NP_Mktg_Marketing - vs - CommunityEngagement_Art.htm
Grillo, M., Teixeira, M., & Wilson, D. (2010). Residential Satisfaction and Civic Engagement: Understanding the Causes of Community Participation. Social Indicators Research , 97(3), 451 - 466.
GuestPoster (2011). How to choose the right fabric banners . Retrieved from http://onethingle ss.com/tag/fabric - banner/. Accessed 1 November 2011 2011.
Habibi, M. R., Laroche, M., & Richard, M. - O. (2014). The roles of brand community and community engagement in building brand trust on social media. Computers in Human Behavior , 37, 152 - 161.
Index m undi (2011). Malaysia demographics profile 2011 . Retrieved from http://www.indexmundi.com/malaysia/demographics_profile.html. Accessed 20 November 2011.
Jamaliah Jaafar (2004). Emerging trends of urbanisation in Malaysia. Journal of the Department of Stati stics, Malaysia , 1, 43 - 54.
Johnson, R. D. & Keil, M. (1999). Media richness theory: testing e - mail vs. v - mail for conveying student feedback. Journal of Informatics Education , 4(2).
Kahai, S. S., & Cooper, R. B. (2003). Exploring the core concepts of media richness theory: the impact of cue multiplicity and feedback immediacy on decision quality. Journal of Management Information Systems , 20(1), 263 - 299.
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! U nderstanding the functional building blocks of social media. Business Horizons , 54(3), 241 - 251.
Kraut, R., Patterson, M., Lundmark, V., Kiesler, S., Mukopadhyay, T., & Scherlis, W. (1998). Internet paradox: a social technology that reduces social involvem ent and psychological well being? American Psychologist , 53(9), 1017 - 1031.
Lau, T. - y., & Lo, Y. - k. (1991). Heshang (river elegy) a television orchestration of a new Ideology in China. Asian Journal of Communication , 1(2), 73 - 102.
Law of Malaysia (2006). Town and Country Planning Act 1976 (Act 172) . Malaysia: The Commissioner of Law Revision.
Lee, P. N., Leung, L., Lo, V., & Xiong, C. (2008). The perceived role of ICTs in quality of life in three Chinese cities. Social Indicators Research , 88(3), 457 - 476, do i:10.1007/s11205 - 007 - 9214 - 3.
Lee, P. N., Leung, L., Lo, V., Xiong, C., & Wu, T. (2011). Internet communication versus face - to - face interaction in quality of life. Social Indicators Research, 100(3), 375 - 389, doi:10.1007/s11205 - 010 - 9618 -3.
Levy, M. R., & Ba nerjee, I. (2008). Urban entrepreneurs, ICTs, and emerging theories: a new direction for development communication. Asian Journal of Communication , 18(4), 304 - 317.
Liang, T. - H. (2011). Internet service cognition and use, and their promotion of quality of life in Taiwan. Social Indicators Research , 102(1), 99 - 110.
Lindquist, M. (2007). Visualization for citizen initiated public participation: a case study. Open House International , 32(2), 17 - 25.
McLeod, J. M., Scheufele, D. A., & Moy, P. (1999). Community, communication, and participation: the roll of mass media and interpersonal discussion in local political participation. Political Communication , 16, 315 - 336.
MCMC (2011). Number of broadband subscriptions . Cyberjaya: Malaysian Communications and Multimedia Commission.
Meijer, A. (2012). Co - production in an Information Age: Individual and Community Engagement Supported by New Media. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations , 23(4), 1156 - 1172.
Merriam - Webster (2011). Dictionary . Merriam - Webster Online Dictionary.
Majlis Perbandaran Subang Jaya (2010). Rancangan Tempatan Majlis Perbandaran Subang Jaya 2020: Peta Cadangan dan Pernyataan Bertulis .
Office of the Deputy Prime Minister (2004). Community involvement in planning: the government's objectives . Communities and Local Government: Department for Communities and Local Government.
Oliver, P. (2006). Purposive sampling. In V. Jupp (Ed.), The SAGE Dictionary of Social Research Methods . London, England: SAGE Publications, Ltd. 24 5 - 246
Omar, D., & Ling, O. H. L. (2009). Malaysian development planning system: Kuala Lumpur structure plan and public participation. Asian Social Science , 5(3), 30 - 36.
Postill, J. (2006). Dramas, fields, and threads: exploring sociality in a Malaysian cyb erdistrict Complementing Community: Expanding the Conceptual Repertoire of Sociation. In Canadian Anthropology Society (CASCA) Annual Conference , Concordia University, Montreal, 2006.
Purdam, K., & Crisp, R. (2009). Measuring the impact of community enga gement on policy making in the UK: a local case study. Journal of Civil Society , 5(2), 169 - 186.
Putnam, R. (2000). Bowling alone . New York: Simon & Schuster.
Rahman, H. A. (2011). Public involvement on environmental issues in Malaysia with reference to Alor Star, Kedah. In 2011 International Conference on Environmental, Biomedical and Biotechnology IPCBEE , Singapore, 2011 (Vol. 16): IACSIT Press.
Robinson, J., & Martin, S. (2009). IT and activity displacement: behavioral evidence from the U.S. General Soci al Survey (GSS). Social Indicators Research , 91(2), 115 - 139, doi:10.1007/s11205 - 008 - 9285 - 9.
Sheer, V. C., & Chen, L. (2004). Improving media richness theory: a study of interaction goals, message valence and task complexity in manager - subordinate communica tion. Management Communication Quarterly , 18(1), 76 - 93.
Simon, S. J., & Peppas, S. C. (2004). An examination of media richness theory in product web site design: an empirical study. info , 6(4), 270 - 281.
Soon, C., & Kluver, R. (2007). The internet and onlin e political communities in Singapore. Asian Journal of Communication , 17(3), 246 - 265.
Srinivas, H. (1997). Information and urban environment. Paper presented at the Second International Symposium on Urban Planning and Environment on Strategies and Methods for Impoving Environmental Quality in Compact Cities , Groningen, The Netherlands, 11 - 14 March.
Suzuki, H., Hashimoto, Y., & Ishii, K. (1997). Measuring Information Behavior: A Time Budget Survey in Japan. Social Indicators Research , 42(2), 151 - 169, doi:10. 1023/a:1006883609105.
Taveesin, N. J., & Brown, W. J. (2006). The use of communication technology in Thailand's political process. Asian Journal of Communication , 16(1), 59 - 78.
The World Bank (2011). Urban population . Retrieved from http://data.worldbank.o rg/indicator/SP.URB.TOTL. Accessed 20 November 2011.
Van der Veen, E. W. (2002). Urban sociology theories . Retrieved from http://stmarys.ca/~evanderveen/wvdv/U rban_sociology/urban_sociology_theories.htm . Accessed 20 November 2011.
Warringah Council (2011). Community engagement matrix . Warringah: Warringah Council.
Wei, R. (2009). The state of new media technology research in China: a review and critique. Asian Journal of Communication , 19(1), 116 - 127.
Wijetunga, W. M. K. (1996). Mass media, elective politics and multi - party democracy in Sri Lanka. Asian Journal of Communication , 6(2), 92 - 118.
Wirth, L. (1938). Urbanism as a way of life. The American Journal of S ociology , 44(1), 1 - 24. Wright, B., Schwager, P. H., & Donthu, N. (2008). Application of media richness theory to data collection. The Journal of Applied Business Research , 24(1), 137 - 142.
Yeoh, Liu on collision course over Subang Park. (2009, 25 June). The Malay Mail
Downloads
Published
How to Cite
Issue
Section
License
Copyright & Creative Commons Licence
eISSN: 0128-0945 © Year. The Authors. Published for Malaysia Institute of Planners. This is an open-access article under the CC BY-NC-ND license.
The authors hold the copyright without restrictions and also retain publishing rights without restrictions.
